Because many 21st century consumers use the Internet as their first source for locating business goods and services, Prescott Newspapers Inc. is launching a new venture: 928 Media Lab, which assists local businesses with website development, search engine optimization, social media, and much more.
"We're excited to bring this tool to our business customers and community," said Kelly Soldwedel, publisher and CEO of Prescott Newspapers Inc., adding that the concept is rooted in customer service.
When an owner or manager of a local business engages or networks with their customers and other businesses, they usually do so as the customers walk through the door. Employees interact with and answer questions for the customer.
But how do you manage customers who don't shop face to face? Many of today's consumers want that same attention and quality customer service online.
"We will help you market your business on the Internet using proven online marketing and social media products and services," Soldwedel said, adding, "Social media is digital word of mouth on steroids!"
Sol Noor, digital specialist with 928 Media Lab, said it's based on the reputation of the newspaper.
"We are a trusted source to go to for digital," he said. "It is so easy for people to think they know what they're doing online, but that generally involves good or great results in only one of the facets of a plan."
Noor said a great-looking website is worthless without clean coding or good SEO (search engine optimization).
"You need the entire package to deliver success," he said, which translates into value for the business as well as the customer.
928 Media Lab can do all parts of the plan or "we can do it à la carte depending on your needs," Noor said.
The business that needs one or two components is just as welcome as the business that needs everything - a website, social media to drive it, SEO and clean code.
"Maybe you have a nice website through a third-party service, but need mobile and social," Noor said. "We can provide those two elements for you, rather than re-creating the wheel."
Get found: Every day, potential new customers are actively searching the market for products on websites like Google. 928 Media Lab will make sure you look as good or better than your competition and rank highly on search engines to get your share of new leads.
Find new revenue: Your business can reach potential new customers with precision targeting techniques that deliver your message to only those consumers most likely to be interested in your business.
Zero in on revenue: 928 Media Lab's precision digital marketing techniques reach potential new customers who have demonstrated an interest in your products and services, thereby cutting down significantly on wasted ad impressions that could be delivered to the wrong consumers.
Stay connected: Once you have connected with new customers, stay top of mind with 928 Media Lab's marketing programs that drive repeat and referral business.
"Why should you choose 928 Media Lab? We are a local business too," Soldwedel said. "Our customers are your customers."
Every day, PNI has hundreds of thousands of customers log on to its websites, where they read or view "our premium content to be entertained, informed and educated about what is happening in our communities and who can provide them products and services they want and need.
"Our local and online markets are expanding and we can bring those markets and those customers to you. We help businesses grow."
928 Media Lab can bring new leads to local businesses, improving customer service while protecting online reputations.