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home : features : business February 6, 2016

9/25/2013 10:01:00 AM
Prescott Valley's Liberty Kia sells to Earnhardt Auto Group
Earnhardt Auto Group announced Sept. 16 that it has purchased Liberty Kia from Liberty Automotive, Inc.
Courtesy Photo
Earnhardt Auto Group announced Sept. 16 that it has purchased Liberty Kia from Liberty Automotive, Inc.
Courtesy Photo
Special to the Tribune

The Earnhardt Auto Group, based in Chandler, announced Monday that it has expanded outside the Valley by buying the Liberty Kia dealership.

Earnhardt bought the dealership from Liberty Automotive Inc., whose principal is Dana Moore, according to Vicky Van Dyke, Earnhardt's marketing director.

The Kia dealership opened in December 2002, and is located at 5600 E. Market St.

Earnhardt's founder, Tex Earnhardt, said in a news release, "We promise the citizens of Prescott Valley and surrounding cities the same great customer service and low prices that we've based our business on for the past 62 years."

While Prescott Valley is a growing community, it maintains a "grassroots atmosphere that perfectly fits our family's operating philosophy," Earnhardt continued.

"We will offer the citizens here world-class service and low prices that we're famous for in Arizona," he said.

The Prescott Valley dealership does not plan any changes, with General Manager Matt Doyle staying on, Van Dyke said. She added consumers will be able to select from about 1,000 pre-owned vehicles from Earnhardt's inventory.

The dealership in Prescott Valley sells a variety of models, including Sorento, Soul, Optima and Sportage, according to its website.

Tex Earnhardt, 82, is the oldest, longest-serving, first-generation car dealer in Arizona, the news release stated. He opened his first dealership, Earnhardt Ford, Sept. 4, 1951.

Over the years, he became known as the cowboy car dealer who rode a bull. He uses the slogan "that ain't no bull."

The bull that appeared in his commercials was a steer. Earnhardt and his present steer, Chisholm, still perform on commercials.

Earnhardt has built one of the largest auto groups in the Southwest. He remains active in the business, along with his sons and grandsons.

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