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8/19/2009 10:04:00 AM
Talk of the Town is business true to its name
Mike Fredericks, right, reacts with glee to a comment by his wife, Joyce, center, while she tries and fails to keep a straight face at the grand opening of their new resale furniture and antique shop, Talk of the Town. At left is guest celebrity Don Collier, a longtime Hollywood actor who signed autographs and promoted his CDs of Western stories.
Trib Photo/Cheryl Hartz
Mike Fredericks, right, reacts with glee to a comment by his wife, Joyce, center, while she tries and fails to keep a straight face at the grand opening of their new resale furniture and antique shop, Talk of the Town. At left is guest celebrity Don Collier, a longtime Hollywood actor who signed autographs and promoted his CDs of Western stories.
Trib Photo/Cheryl Hartz

Business has been brisk in the first month Prescott Valley's new resale furniture store, Talk of the Town, has been open.

It's because the shop is living up to its name - people are telling their friends - say owners Mike and Joyce Fredericks.

The Fredericks moved to Prescott Valley just over two months ago and opened Talk of the Town July 3.

"I've always loved this area," said Joyce, who grew up in Joplin, Mo. "But it had been about 18 years since I'd visited here with my daughter."

After a recent visit with Mike, her husband of six years, Joyce said they decided, "This is it, we love it, we're moving. The people are so nice."

So they left their used car dealership in Sierra Vista, loaded the dog and cat and relocated to Prescott Valley.

Joyce spent 12 years as a designer with the Ethan Allen furniture company and ran her own design business in Oklahoma for 17 years. She also owned a business in Carmel, Calif.

"My dream was to one day open up a store to offer quality pieces at a good price, that people would be proud of what they bought," she said. "We give our customers a chance to explore and find and feel really good that they found a treasure."

The nearly 3,000-square-foot shop is packed full of treasures at reasonable prices. Some items literally are stacked on top of each other. "If there's something in your way, just push it out of the way," Mike said, grinning. Turnover has been brisk, keeping their friend, Tony Rivera, busy making furniture deliveries from the many places they find their treasures.

"He's a blessing," Joyce said.

She also said they feel fortunate that everything came together to form the business.

"It was weird how it happened," she said. "How many people can, within three weeks, find a store and pieces to fill it? Everything we needed was given to us. It was like the Lord saying this is where you're supposed to be."

Along with an eye for design, Joyce is a talented still life artist who has turned down offers to show in galleries, but has put her work on display in the store.

"The galleries want to charge (people) too much. I don't display at them," she said.

Mike, who has lived in a variety of places as well, was ready to put down roots in Prescott Valley. He nearly has convinced their friend, Don Collier, a veteran Hollywood actor retired to Tucson, to move here, too. Collier appeared at the store's recent grand opening to sign autographs and promote a CD collection of original Western stories - West of the Story - which he and Mike collaborated to produce.

Mike originally hired Collier to make a TV commercial for Dodge Chrysler. They got to talking about Western lore.

"I wanted to do a radio show, but there's no money in it," Mike said.

Collier had major roles in numerous television and film Westerns, acting with John Wayne, Rock Hudson, Dean Martin, Robert Mitchum and even Elvis Presley, to name a few. Some of his credits include: The Outlaws, High Chaparral, The War Wagon, Five Card Stud, The Undefeated, and Paradise Hawaiian Style.

Store patrons enjoyed meeting Collier while they chose items from the store.

"I had just turned on the TV to the Western channel and who should be looking at me but Mr. Collier," said Tony, who declined to give his surname. "That reminded me (to come to the store today)."

"We've had so much fun," Joyce said. "We have an overwhelming passion for our store. It's the people, too."

Her husband agreed, "I just love every day here."

Talk of the Town is at 7485 E. 1st St., Suite E. Phone is 928-772-7999.

Store hours are 9 a.m. - 5 p.m. Monday through Saturday.

For more information, visit www.westofthestory.com.


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Reader Comments

Posted: Wednesday, April 7, 2010
Article comment by: Roxane

I loved Talk of the Town, but it closed. Do you know what happened?



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