Its Victorian décor along with the friendly manner of stylist Chrystal (Wright) Wedekind turns patrons into princesses at Prescott Valley's newest beauty salon, Princess Cuts.
Wedekind, an Arizona native raised in Chino Valley, has specialized in creating women's hairstyles for a decade. She's returned after nine years in Oregon and is trying to establish herself as a single businesswoman.
The mother of three daughters, ages 11, 12 and 13, Wedekind said she wants her shop to feel "homey."
"I want people to walk in and feel like it's a little cottage," said Wedekind.
She offers all hair services, for men, women and children, at reasonable prices. Haircuts start at $11 for seniors, $12 for men and $15 for women. Perms cost $35 and up while color costs $45 and up.
Princess Cuts is the sister shop to Haircut King Barber Shop, in the same building, and the brainchild of owner Steve Woodham.
Woodham, who opened Haircut King three years ago, always intended for the adjoining shop to house a beauty parlor.
"I got sidetracked and opted to rent the space as an office suite," Woodham said.
When that tenant moved out, Woodham partnered with Wedekind to open the shop catering to ladies.
With 29 years in the hair business, Woodham said he believes barber and beauty shops require distinct separations.
"When guys go to a barber they don't want to smell nail polish remover and see a bunch of 'girl' magazines displayed," he said. "By the same token, most women prefer to not have a lot of men around while they sit in curlers or foil wraps.
He said it's the difference between a beautification process versus practical grooming.
"My aim is to create a specialized atmosphere that is not like the more typical cookie-cutter haircut shops in strip malls," he said.
He and three barbers operate Haircut King.
Princess Cuts and Haircut King are at 8535 E. Spouse Rd. Hours are 9 a.m. - 5 p.m. Monday through Friday and 9 a.m. - 4 p.m. on Saturday. Phones are: 928-775-4133 for Princess and 928-273-0232 for King.