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Prescott Valley Tribune | Prescott Valley, Arizona

home : sports : local April 24, 2015

6/20/2014 11:47:00 AM
Sundogs are at it again with promotion, but this time 'underground'
Photo courtesy Les Stukenberg/The Daily Courier
Photo courtesy Les Stukenberg/The Daily Courier
Preparations for the Brad Fain and Chris Presson’s “living space” got under way Friday in Prescott Valley.
Courtesy Arizona Sundogs
Preparations for the Brad Fain and Chris Presson’s “living space” got under way Friday in Prescott Valley.
Courtesy Arizona Sundogs
Prescott Valley Tribune

The Arizona Sundogs took to the skies last year in a wild promotion to sell season tickets. They're doing it again, only this time, they're going underground.


The team announced Friday that they are "burying" members of their ownership and management staff in an effort to, again, sell 300 new season tickets. Last summer the Sundogs' promotion went viral worldwide after members of the organization spent six days in a scissor lift hoisted above Prescott Valley. The unusual stunt caught the attention of numerous media sources across the U.S., Canada and the United Kingdom, and brought lots of publicity to the AA minor-league CHL hockey team.

This year instead of taking to the sky the Sundogs will go underground as they once again make the sacrifice to call a confined space home for the duration of their ticket campaign.

The team's majority owner Brad Fain and general manager Chris Presson will be buried alive in a 22-foot commercial dumpster. Preparation began Friday, as they prepare for their Wednesday launch at noon.

"I'm so proud of the pride and determination of everyone in our organization, as they continue to work toward engaging individuals and businesses to become a part of this great community asset," Fain said in a news statement.

"I want to encourage the entire region to come out and show their support and appreciation in their efforts to building a successful organization and professional hockey in Northern Arizona. I am happy to make a sacrifice of myself toward reaching a larger community goal with this team."

Fans are encouraged to visit the site of the Sundogs' "Buried Alive" ticket campaign, which will be held in an empty dirt lot located off Highway 69 and Prescott East Highway, in front of the Antelope Lanes bowling alley in Prescott Valley.

Following a strong season that ended in the semifinals this past April, the Sundogs are looking to build on their success for 2014-15.

"Our objective is to ensure the longevity of the Sundogs in this community for many years to come," Presson said. "Season tickets are our bread and butter, and through the support of our community and surrounding areas we will continue to make strides toward securing a place for hockey in Northern Arizona."

The Sundogs wanted to reassure the community that all necessary safety precautions have been taken to ensure the safety of everyone involved, and emergency protocols are in place.

The Arizona Sundogs are the Central Hockey League affiliate of the NHL's Phoenix Coyotes. Season tickets, mini-plan, and single-game ticket information is now available by calling (928) 759-6600 or visiting

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