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home : latest news : local February 6, 2016


6/5/2014 8:27:00 AM
Local Sprouts opening adds to natural food grocery store options
Shoppers peruse the new Sprouts Farmers Market in Prescott Valley Wednesday morning.
Photo courtesy Les Stukenberg/The Daily Courier
Shoppers peruse the new Sprouts Farmers Market in Prescott Valley Wednesday morning.
Photo courtesy Les Stukenberg/The Daily Courier
Prescott Valley Town Councilman Marty Grossman, store manager Wade Williamson and Yavapai County Supervisor Jack Smith cut the Sprouts grand opening ribbon Wednesday.
Photo courtesy Les Stukenberg/The Daily Courier
Prescott Valley Town Councilman Marty Grossman, store manager Wade Williamson and Yavapai County Supervisor Jack Smith cut the Sprouts grand opening ribbon Wednesday.
Photo courtesy Les Stukenberg/The Daily Courier


Tom Scanlon
Special to the Tribune


PRESCOTT VALLEY - With the arrival of a long-awaited specialty grocery store, Prescott Valley just got a little healthier - financially and nutritionally.

Wednesday morning, folks from Mayer to Chino Valley headed to Prescott Valley for the grand opening of Sprouts Farmers Market. Before the 7 a.m. door opening, a line of 250 people had formed.

This was the 174th store for Sprouts, which started in the Phoenix area and prides itself on "local, organic foods."

What makes this place different from other grocery stores that sell organic foods? "When you look at a conventional supermarket, they have a sliver of natural and organic products," said Donna Egan, a Sprouts spokesperson. "We specialize in fresh, natural and organic." She said that this summer, the Prescott Valley Sprouts will have produce from Prescott area farmers.

Egan said that Sprouts' definition of "local" is produced in Arizona.

"The Sprouts opening is good for the community, it gives the consumer another choice," said Greg Fister, Prescott Valley's economic development manager. "Especially when you're a young community and a growing community.

"I consider Sprouts opening the sign of Prescott Valley maturation."

Sprouts' alternatives to brand names, dedication to "green" products and "responsible retailing" philosophy has proven a winning formula, as the grand-opening crowd was saying.

"You have no idea how long we've been waiting for a Sprouts," Sandra Nearing of Prescott said as she sniffed the organic soap selection. "I like their fruits and vegetables - and their prices." She had a cart full of produce to prove it.

Diana Searle of Mayer is a self-described "avid Sprouts shopper" who was also thrilled Sprouts is here.

A thumbs-up sign that the audience was waiting for this: The Sprouts Prescott Valley Facebook page has more than 9,000 "likes."

Susanna Amant, who lives nearby in Prescott Valley, is another long-time fan. "I love Sprouts and just wanted a sneak preview of the new place," she said.

First in line Wednesday morning was Lillian Hanson, who turns 89 on July 4. She left her P.V. home around 2:30 a.m. and was in the Sprouts parking lot by 2:45. She's not one of the faithful, as she had never heard of Sprouts before seeing the advertisements. "I wanted to do something crazy," she said. "I never did one of these (grand openings) before."

The new Sprouts is in the Prescott Valley Crossroads shopping center off Highway 69 and Sundog Ranch Road. Sprouts is two doors down from Dick's Sporting Goods, which opened last fall. Next up here: T.J. Maxx, the discount clothing store, which will open a location between Sprouts and Dick's in late summer or early fall.

The P.V. Sprouts is 27,000 square feet. Sprouts has hired 100 part- and full-time employees here, including 10 management positions.

The leader of the crew is Wade Williamson of Dewey. "It's awesome," Williamson said with a big smile as customers bustled through the aisles. Before moving to the area, he lived in the Phoenix area and worked for a Sprouts there. "People from here were always asking me, 'When are you going to open a Sprouts in Prescott'?"

Those who waited for the opening on Wednesday morning received perks including 20 percent off their purchases. The Sprouts grand opening week continues Saturday, when the first 100 customers will receive a coupon book for five free sandwiches.

Sprouts' deli has traditional offerings, plus the likes of vegan falafel and zucchini cakes. Around the store, there are plenty of vegetarian, vegan and gluten-free foods, as well as "green" or "earth-friendly" cleaning products.

Sprouts has assorted snack foods, but rather than the mass-marketed potato chips, this place has things like veggie sticks, pita chips and chocolate-covered cashews.

The eclectic mix with an emphasis on healthy living has been a hit. The first Sprouts opened in Chandler in 2002. Since then, the stores have been spreading like wind-blown seeds. Egan said Sprouts soon will be expanding to the East Coast.

Here in Prescott Valley, one phrase kept being echoed by customers: "We've been waiting for you to come here!"

Related Stories:
• Sprouts is open in Prescott Valley


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