4/8/2013 8:01:00 AM Football great promotes Prescott Valley in video
The town government hopes to score some touchdowns for public exposure by paying former Pittsburgh Steelers quarterback Terry Bradshaw to host a five-minute "Today in America" video promoting the community.
The town hired Today in America this past August for $19,800 to produce and air the video. It will air nationally on the Discovery Channel and 19 times regionally through a combination of ABC, Fox stations or both, according to the contract.
The video amounts to paid programming, and the town has total control of its content, said Greg Fister, the town's economic development manager.
"They sent a list of television markets across the country, and we picked our top 15 choices," Fister said.
Bradshaw touts Prescott Valley as "one of America's best places to live, work and play," features interviews with Mayor Harvey Skoog, developer Brad Fain and others, along with scenes of the Civic Center, Fain Lake, Iron King Trail, of grazing cattle and other locales.
Town staff provided some clips and still images, but Bradshaw's crew filmed most of the video, Deputy Town Manager Ryan Judy said.
The town aired the video during the council meeting March 14, and is promoting the video on its Facebook and You Tube pages.
The town's Facebook page indicated as of Monday more than 800 people have "shared" it with others, Judy said, The video can reach more than 52,000 people, he added.
"That was the intent of the video, to promote Prescott Valley," he said.