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Prescott Valley Tribune | Prescott Valley, Arizona

home : latest news : latest news April 24, 2015

2/20/2013 10:09:00 AM
Prescott Valley candidates discuss water, debt, growth, economic development
Prescott Valley Tribune

Correction: Prescott Valley Mayor Harvey Skoog's answer to the question "How do you feel the town should attract tourism and jobs?" was inadvertently left out when the Prescott Valley Tribune compiled answers to its candidate questionnaire. Here is Skoog's answer as it appeared on his original questionnaire.

"Tourism is an important economic element for jobs and revenues. The town already has a tourism contract with our very capable and efficient Chamber of Commerce and the results are being appreciated by our local businesses. Job growth is a three-legged endeavor handled by the Chamber of Commerce, which does the business retention and expansion part. The Prescott Valley Economic Development Foundation seeks recruitment of industrial type entities. Greg Fister, our in house economic development director, recruits retail entities. The nexus of each effort is jobs."

Eight candidates - current Mayor Harvey Skoog and challenger Louie Lizza, four-year council hopefuls Douglas Bebb, Stephen Marshall and Michael Whiting (incumbent), and two-year candidates Craig Arps, Marty Grossman, and Matt Zurcher - are running to fill the mayor's chair and three council seats in a mail-only election on March 12.

If no candidate receives a majority of the votes, a runoff election will be May 21 for the two candidates receiving the highest number of votes for each seat.

Following are candidates' answers to a questionnaire provided by the Prescott Valley Tribune.

A little background, please?

Craig Arps:
I am 24, married, with no children yet. I have lived in the Prescott Valley area for 13 ½ years. I attended local schools through the eighth grade, and then I was homeschooled and worked part-time as a landscaper through high school. I am a born-again Christian and am actively involved in various ministries with my church. I'm a design drafter.

Douglas Bebb: I have lived in Prescott Valley for 14 years, married for six years next month. I have a 5-year-old son and a second child on the way. I am a serial entrepreneur and successfully growing a debt-free company. I am also a member of SIAM (Society for Industrial and Applied Mathematics) as well as a published author several times over.

Marty Grossman: I am a retired letter carrier. At the time I retired I was the OSHA Safety Captain and the Training Officer for my Station. I moved to Prescott Valley in October 2009 after doing a lot of research on the area and visiting here in 2007. I am an Army Veteran having served from 1969-1975. I have a B.S. Degree in Management and Communications from Adelphi University. I am single.

Stephen Marshall: I was born and raised in Texas. At the age of 17, I joined the U.S. Army and spent eight years serving my country as an Infantryman, including 27 months in Iraq. My wife Ashlee and I moved to Prescott Valley to attend college and ended up falling in love with the area. We love the weather and the friendly people in the area, so we intend on spending the rest of our lives here.

Michael Whiting: I was born and raised in Tucson and graduated from University of Arizona with a Bachelor of Science degree in Education and a Master's degree in Public Administration. While going to college, I spent five years as a seasonal forester in the Coronado National Forest. I am a four-year Vietnam-era veteran of the United States Air Force where I specialized in personnel administration. I am married with two children and two grandchildren, all of whom live in Arizona. Since 2006, I have lived in Prescott Valley's StoneRidge housing development and participated in the negotiations with the new StoneRidge developer in 2011-2012. I was the executive director for United Way of Yavapai County for three years beginning in 2008 where I established a network of professional, business and municipal relationships throughout Yavapai County that has provided me the necessary foundation for representing Prescott Valley.

Matt Zurcher: I am 33 years old, and have been married for nearly 10 years. I was born in California, but have been coming to Prescott Valley my entire life and have seen this community grow. When my wife and I were looking to "escape" California, we didn't consider any other locations, and have lived here now for more than seven years. We currently live in Pronghorn Ranch. We have a beautiful baby daughter, who was born in Prescott Valley's own YRMC East Campus last year. I have a Bachelor's Degree from California State University, Northridge. I am an assistant manager for a phone service company.

Mayor candidate Louie Lizza: I am 52 years old. I moved to Prescott Valley eight years ago. I am both a father and a husband. I have been married to my wife Paula for 22 years, and I have a 19-year-old son and a 20-year-old daughter, both attending college. I have been a registered Republican since age 18, and I am an F.A.A. licensed pilot.

Mayor candidate (incumbent) Harvey Skoog: Married Feb. 20, 1960 to wife Edna. Nine children, all married with their own families. Prescott Valley resident since 1982. Originally from Minnesota. Retired accountant.

What kind of expertise do you bring to the seat for which you are running?

Craig Arps:
My expertise is that I'm not an "expert." I'm a concerned citizen who cares about the Town of Prescott Valley where I've made my home and hope to raise a family. I want to represent my fellow citizens in the same way I want to be represented by my elected officials. I will listen to the concerns and input of the citizens. I believe in the principles our nation was founded on, that the individual is responsible for, and empowered with the liberty to make their own choices within the law. I see the recent trend of a progressive "rule of experts" as destructive to our liberty and society. We should regularly read and educate ourselves any way we can about our nation's founding documents and principles and seek out the ways those principles apply to our local issues.

Douglas Bebb: I bring in the fields of technology and science with a strong focus on mathematics. This makes me well suited to see trends in reports and test the feasibility of proposed legislation. As a business owner I understand the burden of carrying debt has on an organization and will be sensitive to the financial impact of decisions that I make.

Marty Grossman: For the last 2.5 years I have attended almost all of the General Council meetings and Work Study meetings. I have come to know the Town Council, Staff and Department Heads and they have come to know me. I know how the town operates, what the budget looks like and how things are run. I have also graduated from the Prescott Valley Citizen's Academy and the Prescott Valley Police Citizen's Academy. In my personal life I have always been part of an organization and have learned how to work with people and get the best out of them to produce the results needed to accomplish any given task. I know I can do the same with the other Council Members, Town Staff and Department Heads.

Stephen Marshall: While serving in Iraq, I learned how to work well with people of many different backgrounds. I am a team player who will work hard to get the job done. I also have managerial experience that I gained while serving. I have a very strong moral compass. Though I may not be in the U.S. Army anymore, I still live the Army values of Loyalty, Duty, Respect, Selfless Service, Honor, Integrity and Personal Courage and I will use those values to guide me along the way as Councilman.

Michael Whiting: I am the only Council candidate with experience serving on the Town Council. I was appointed in April of 2012 among a field of eight individuals to fill one vacancy which has provided me the necessary training and experience to serve. I also served on the">Prescott Valley Planning and Zoning Commission as Vice Chairman when updating the 2025 General Plan during 2011-2012.

I have over 30 years of public sector experience with a proven ability to effectively manage programs, projects and personnel. I have a strong management and technical background with a track record of positive financial results for operations and project budgets.

My leadership positions include managing the United Way of Yavapai County (3 Years); I was a Federal Regulatory Agency Executive for health and medical facilities (4 years); a Planning and Development Executive for a large medical holding company for Hospital, Nursing Home, Sports Medicine, Congregate Housing, Medical Office, Shopping Center and over $12 Million in construction projects (5 years); a Community Research Organization Executive involving collaboration with 40 professionals and 9 institutions (12 years); and a Resource Development Director for national and local nonprofit organizations raising over $2 million (4 years).

Matt Zurcher: Prior to our move to Arizona, I worked in government for eight years. I began as a Student staffer with Los Angeles County Supervisor Mike Antonovich, where I learned the ropes of local government and worked my way through college. Following that, I worked for two members of Congress: Congressman "Buck" McKeon of California's 25th District, and Congressman Rick Renzi of Arizona's 1st District. I have been an active member of this community since moving here in 2005. I have worked for Verizon Wireless here in Town since 2006, through which I became a member of the Prescott Valley Chamber of Commerce. I currently sit on the Chamber Board as one of the Directors.

Mayor candidate Louie Lizza: I am a fiscal conservative; I believe a pay as you go policy is far superior to bonding debt, and leveraging the future of our children. I have lived this way my whole adult life and would bring that to the table. I have handled life and death decisions as a police officer, and would be ready to handle any situation, which comes my way. I am a leader not a follower and I am willing to make the tough decisions.

Mayor candidate (incumbent) Harvey Skoog: Business management, taxation, accounting and financial analysis, business buy/sell analysis, fiscal planning and municipal policy applications.

What kind of involvement have you had in the town, ie. Boards, committees, volunteer work, etc.

Craig Arps:
I've been involved in local sports programs as a child and adult. I am currently attending the Prescott Valley Citizen's Academy and am an active volunteer at my church. In the Republican Party, I've been an active Precinct Committeeman in the Glassford Precinct and have had the privilege of representing Yavapai County as a State Committeeman at this year's State Convention.

Douglas Bebb: I have been a volunteer for what is now channel 15 and worked on the fundraiser to develop the Boys & Girls Club. I also have served the elderly in Prescott by teaching and ministering at Meadow Park, a care facility.

Marty Grossman: I have been the Vice President, President and am currently the Past President of the Prescott Valley Police Foundation. I had been part of the Neighborhood Forum which was a Citizen's Advisory Committee to the PV Town Council. I am currently a lead in the West Tranquil Next-Door Group. I worked on the Arizona Centennial Dinner held at Tim's Toyota Center as well as the Healing Field. I am currently the Secretary and Newsletter Editor of the Prescott Valley Chapter of N.A.R.F.E. (National Active and Retired Federal Employees). I am the Tool Manager and Volunteer with the Prescott Area Habitat for Humanity. For the last 27 years I have been active with the March of Dimes. In New York City I was part of the Logistics Committee which was responsible for putting together WalkAmerica which is now called the March for Babies. Here in the Quad City Area I am on the organizing committee for the March for Babies.

Stephen Marshall: I have worked with Habitat for Humanity and I am also currently in the Prescott Valley Citizens Academy. I support local business and try to shop at local business when possible.

Michael Whiting: I co-founded the Optimist Club of Yavapai County, a civic organization to support our community youth and currently serve as their Charter President; I am a current member of the Prescott Valley Rotary Club and serve as the Student of the Month Program Chair; I served on the Yavapai Regional Medical Center (YRMC) Board of Electors (3 years); I served on the Prescott Chamber of Commerce Safety Committee (3 years); I served on the Central Yavapai Metropolitan Planning Organization (CYMPO) Regional Transportation Review Panel to make recommendations regarding allocation of funding (3 years); I graduated from the Prescott Valley Citizens Academy and the Prescott Valley Citizens Police Academy; I served on the Prescott Area Leadership (PAL) Board of Directors (2 years); and served on the Prescott Valley Planning & Zoning Commission as Vice-Chairman during the updating of the Prescott Valley 2025 General Plan (2 years). Through United Way and Prescott Area Leadership, I was involved in organizing several community workshops to address a variety of needs/solutions and participated in the Central Yavapai Institute to address economic development and hungry children in our community.

Matt Zurcher: I joined the Chamber of Commerce in 2006, and helped to form and participate in the Chamber's Governmental Affairs Committee. I became a Chamber Board member in 2011. In 2007, I was asked to join the Yavapai County Local Workforce Investment Board (LWIB) as a private sector member, and became Chairman the following year. I joined the Prescott Valley Early Board Lions Club in 2011 and became Club Treasurer in 2012.

Mayor candidate Louie Lizza: I am a fiscal conservative; I believe a pay as you go policy is far superior to bonding debt, and leveraging the future of our children. I have lived this way my whole adult life and would bring that to the table. I have handled life and death decisions as a police officer, and would be ready to handle any situation, which comes my way. I am a leader not a follower and I am willing to make the tough decisions.

Mayor candidate (incumbent) Harvey Skoog: Prescott Valley Town Council, Mayor 13 years, Vice Mayor 2 years, councilman 4 years; Arizona League of Cities and Towns Executive Committee; Greater Arizona Mayor's Association, member and past president; Governor's Homeland Security Advisory Board member; Northern Arizona Council of Government, past chairman, transportation committee.

What are the three most pressing issues you feel Prescott Valley faces in the near future?

Craig Arps:
Population and economic growth, water usage and conservation, size of government, individual responsibility

Douglas Bebb: A few to choose from but I feel that value added job growth, property rights, and finances are the foundation of a strong town and must be given the appropriate attention.

Marty Grossman: The three most pressing issues that I see are Jobs, Housing and Water.

Stephen Marshall: 1) Water, 2) Bond Debt, 3) Unemployment/Underemployment

Michael Whiting: A financially stable town government that provides for a sustainable level of basic services including safety, health/welfare, streets and sidewalks. One of my priorities is to balance the town budget, reduce debt and begin to build up the rainy day reserve fund.

Economic development is a top priority where job creation is job #1. A significant challenge was evident when the recession hit and impacted business creation, residential construction and retail sales which reduced the traditional revenue streams that previously helped our town government function. I will continue to support the current structure that was established to pursue economic development in Prescott Valley where a collaboration was formed between town government, the Prescott Valley Economic Development Foundation and the Prescott Valley Chamber of Commerce. I will support the necessary investment to continue this approach, especially as it concerns building on the existing opportunities that present themselves today.

Fulfilling the Implementation of the Big Chino Water Ranch is my priority for the short term needs of our community while aggressively pursuing any and all options to address the water needs of our community during the long term.

Matt Zurcher: Water, job growth, and transportation.

Mayor candidate Louie Lizza: (1) Mounting Bond Debt, $91,355,675, and deficit spending (2) Developer agreements, which are costing the taxpayers millions of dollars, (3) Jobs

Mayor candidate (incumbent) Harvey Skoog: JOBS, JOBS, JOBS, for our families and young people. Keeping the town fiscally sound. Meeting water sustainability - short term as well as long term.

What solutions/suggestions do you offer for each?

Craig Arps:
I believe in a "people first" approach to water use. We need to ensure guaranteed water supply for population and economic growth, and future generations. I support Prescott Valley's goal of achieving safe yield in the Prescott AMA by the year 2025. Our recharge facilities and agreements allowing us to pump water from the Big Chino Water Ranch are solid steps toward those goals. We should seek out new technologies and not be afraid to explore currently unconventional solutions within economic reason. Rainwater harvesting, desalinization, recharge and other ideas deserve our consideration. That being said, I strongly believe in the private property and free market rights of our citizens and will stand against any agendas that would seek to use water as a means of control or hold our community hostage to radical environmental concerns. My priority is the preservation and respect of individual rights. I understand the value of private property rights and a marketplace free from unnecessary restraints or favors given by government. I have the strong moral foundations and the self-control to invite personal responsibility rather than using every opportunity to assume the powers that come with government centered solutions. As an example, I believe we must find a more respectful way to enforce the rule of law when it comes to traffic violations, as the current photo radar solution is, in my view, a dangerous precedent against our liberty, and has been rejected by the majority of the people in this town. Let us encourage private organizations, churches, and charities to have a strong and respectful influence in our community and take the reins of community activity from the hands of the town government. We should approach decisions with a responsible mind that understands the value and trust represented by the tax dollar and limiting the growth of government through fiscal conservatism and budgetary restraint.

Douglas Bebb: While each issue has its own unique challenges the overriding solution will be to create a government that is both highly transparent and able to asses with a high degree of accuracy the impact and success of its own policies.

Marty Grossman: Jobs- When I drive around town I see the empty buildings where people once worked to support their families and contribute to the local economy. It disturbs me to think of all the people that have lost their jobs due to the poor economy. I will work with the Economic Development Foundation, the Prescott Valley Chamber of Commerce and any other entity that is working on bringing jobs and prosperity back to Prescott Valley. Housing- I see all of the empty homes and apartments around town and I read in the paper of all the foreclosures that are taking place. It really bothers me to see it. I do know this - When we bring jobs back to Prescott Valley the homes and apartments will fill up and housing will no longer be a problem. Water- I have heard a lot of people talk about water issues and so far that is all it has been, talk. We have had the Citizen's Water Advisory Group, we have Safe Yield by 2025, State Law SB1575 which would require new subdivisions to have an Adequate Water Supply and the Arizona Department of Water Resources working on this problem for years. I am sure some good has come from these groups and their discussions but we are all still talking about it. The newest creation and one that finally puts in place a way to actually work on the water issue is Arizona House Bill 2338 which creates the Regional Water Augmentation Authority. The RWAA was created to oversee future development of water supplies. A revolving fund will be created from which small towns can borrow money for water improvement and development. These loans will be affordable to those small towns with smaller resources. Within Prescott Valley we have a large water recharge project going on that will create the opportunity for more water credits. I applaud the work and I will work with any and all committees and authorities to get the needed water supplies that our residents need for now and in the future.

Stephen Marshall: Water- There is no easy solution for the water problem. It will take continued work with leaders and experts around the Quad Cities to find a solution. As Councilman, I will make finding a permanent solution to the water problem a top priority.

We need to pay down our debt and reduce the burden on citizens of Prescott Valley. Most of the debt was created to build infrastructure and provide basic needs for the citizens of Prescott Valley. It was also used for things like the library. Many people, including myself feel like the library could have been built for cheaper, but it is done and we will have to pay the bill. As councilman, I will look closely at anything that the town proposes and ensure that we are getting the best deal. As Councilman, I will work to pay off this debt as quickly as possible, so that we can work on the larger issues.

Unemployment has been an issue in the U.S. for a few years and I feel that Prescott Valley was hit harder than most places. With unemployment around 10% in Prescott Valley and underemployment much higher, we need to make Prescott Valley more attractive to businesses. Some business owners that I have spoken with feel like the impact fees and fees in general in Prescott Valley are too high and bringing in a small business is not very practical. I will work to find out what we can do to lower these fees and make bringing business to this town more attractive. The council cannot directly bring business to a town, but it can find ways to make it more economically feasible for business to start up in the area. Small business is the backbone of our whole economy and I will look for ways to cut back on the fees that drive away small business.

Michael Whiting: I will insure a financially stable town government by establishing a balanced budget with emphasis on rebuilding reserves to offset future unforeseen circumstances. I will continue to provide due diligence when addressing debt related to building our community infrastructure. I will pursue every available option to payoff and pay down the debt.

I support the three pronged approach for economic development, the Prescott Economic Development Foundation for recruitment of commercial/industrial business, the Town of Prescott Valley for retail business development and the Prescott Valley Chamber of Commerce for business expansion/retention. I will aggressively support business retention/expansion and continue to invest in our economic development efforts. I will focus on our existing assets and leverage them to promote and support my BETH Initiative.

I have toured the big chino water ranch and reviewed the plans. There is an inter-governmental agreement between Prescott Valley and the City of Prescott which provides for a viable short term resource to secure future needs and quality of life for Prescott Valley residents. I will support other options including conservation efforts, reclaiming gray water and rain water while recharging our aquifers that we currently rely on for our water supply.

Matt Zurcher: Water: While the Town is making good progress to reach "safe yield" with the construction of its aquifer recharge basins, in six years' time the Intergovernmental Agreements with the City of Prescott to bring in Big Chino Aquifer water will be expiring. It is essential that those IGA's do not expire so the taxpayer dollars already spent are not wasted. At the same time, the Town can help encourage residents to conserve by promoting rainwater harvesting, possibly by offering incentives.

Job growth: The Council's biggest hurdle is that it only has the ability to approve projects, not create jobs. Ultimately, the Town's Economic Development Director and the partnership with the Prescott Valley Economic Development Foundation are the ones who recruit the jobs to the Town. In order to really make a difference, we need to balance the Town's need for sales tax revenue with other business that might provide higher paying jobs.

Transportation: The key to success will be finding or creating additional revenue sources to fund transportation projects outlined in the Town's General Plan.

Mayor candidate Louie Lizza: Stop spending money we don't have. Let the developers finance their own projects; no citizen or town money should committed now, or in the future. We need to bring in corporations and businesses, which have higher paying jobs. To do this we have to make the town more attractive to these businesses by showing them we can be responsible with our own finances. Mounting bond debt, and deficit spending is no way to showcase the financial responsibility of Prescott Valley.

Mayor candidate (incumbent) Harvey Skoog: Continued study and research is in order including the monitoring of existing water sources to assure that our present supply is sufficient. The studies need to focus on both short and long term needs and availability. Also, it is essential that we seek out not only local water sources, but potential outside sources. These studies are presently in progress and must be supported by the mayor and council.

Jobs occur only when enterprise thrives. Every job is important. The mayor and council must be supportive of business retention, expansion and recruitment. Emphasis needs not only to be on commercial but on industrial based jobs which generally pay higher wages.

Tax dollars are the fiscal resources of the town. Continued watchfulness of spending is essential. Proper stewardship of the community assets requires expeditious budget oversight.

How do you feel the town should handle growth?

Craig Arps:
Our community is poised for growth and its future will very much depend on how we respond to the growing pains and issues that will spring from that reality. It is important that we make today's decisions with that in mind. We are given a choice about the character of our town, what kind of people we will be, and what kind of government we will have. The trend and temptation is to seek a government centered solution to every problem that arises in our community and satisfy ourselves with the short-term fixes that are produced. I however, believe the vision of our nation's founding fathers gave us a very different answer. The founding documents contain more than the framework for our federal government, they are beautiful and clear statements of the relationship between any people and the government they institute to protect their life, liberty, and property. They set forth a different trend than the one we see in our nation's recent past. The principle of a limited government whose primary role is the guarding of our natural rights and liberties should, in my opinion, be our highest priority.

Douglas Bebb: We need to develop higher paying jobs in this community to support our retail and construction sectors better.

Marty Grossman: I feel growth should be monitored. I do not think a moderate level of growth (population grows from 39,000 to 68,000 by 2025 according to the General Plan 2025) will tax our infrastructure. There is no real way to anticipate how fast the town will grow in the coming years and I anticipate that any growth will be welcomed by our residents and the Town Council and Staff.

Stephen Marshall: We should handle growth cautiously and not outgrow our resources. The town is expected to almost double in size in the next few years. We need to ensure that with that growth, we also grow our resources. The police force should continue to grow to accommodate the town's growth. Growth is also the main reason that finding a solution to our water problem should be our top priority. My hometown in TX currently has about 18 months of water left. I see the problems that they are running into, and I do not want Prescott Valley to be plagued with similar circumstances.

Michael Whiting: I support a "balanced" community development effort. Once the new 2025 General Plan is adopted by the Community in March, I will pursue and support those implementation objectives that achieve a better balance of industrial and business development compared to residential development in Prescott Valley. Because of the great recession, those economic development tools like Community Facility Districts (CFD) used previously is not appropriate today and I will not support the use of them for future development. The new reality or new normal will dictate the way in which we conduct business now and in the future. Make no mistake, I will consider each opportunity on the individual merits of the proposal and the potential positive impact on our community. A "Pay As You Go" philosophy in conjunction with appropriate regional collaboration will be my strategy to continue to fulfill the vision of our community as outlined in the 2025 general plan.

Matt Zurcher: The Town's General Plan 2025, which voters will also have the opportunity to vote on in the March 12th election, provides a great blueprint for handling growth. I fully support and agree with the Town's plan.

Mayor candidate Louie Lizza: I would like to capitalize on our unique location and take into account our diverse population. Growth should be based and fueled by the needs of the community.

Mayor candidate (incumbent) Harvey Skoog: The town is already on track to handle growth with a very well thought out general plan. The plan addresses issues such as the placement of future residential, industrial, and commercial development. It considers medical sites, future parks, and street/trail development. Planning is essential for growth issues but watchfulness on budgets, public safety and everyday needs of the community must remain there with other concerns.

How do you feel the town should attract tourism and jobs?

Craig Arps:
I believe Milton Freidman said it very well. "There is no alternative way, so far discovered, of improving the lot of the ordinary people that can hold a candle to the productive activities that are unleashed by a free enterprise system." I believe the growth of our town and a business friendly approach as it applies to regulations and restrictions on business will be attractive to the kinds of businesses that match our values. While approving promotion of our town to the business community so as to advertise our town's attributes, I do not believe in subsidizing or backing business to guarantee them against the risks of the free market. For this reason, I would not support future use of CFDs or similar arrangements that replace the invisible hands of the free market with the town government's hands and make the public liable for the failures of a private enterprise.

Douglas Bebb: By making infrastructure improvements to our telecommunication network, creating policy that better protects companies and individuals from internet service providers that would attempt to enforce federal law (let the federal government handle that), reform our business licensing code, and consider creating a regional tax region in regards to transaction privilege tax that would include reciprocity among local communities.

Marty Grossman: Right now the Town has the Economic Development Foundation and the Prescott Valley Chamber of Commerce working on that. The Chamber is advertising in different magazines to attract visitors and the EDF is advertising in the appropriate literature for business.I think Prescott Valley is doing everything it can to get the word out about our Town and what it offers for Jobs and Tourism.

Stephen Marshall: The town should continue to utilize the Prescott Valley Economic Development Foundation and the Chamber of Commerce to attract tourism and jobs. I have learned that the town council does not bring jobs to the city, and does not have the ability to do so. I do however believe that the process for building a new business in the town should be more streamlined and the council is able to help there. We need to ensure that this town is a place that people want to live and with that, comes the jobs.

Michael Whiting: I will capitalize on established community assets. We have a great opportunity to expand our centers of excellence at little or no cost to tax payers. As part of my BETH Initiative (Business, Education, Tourism and Health), I will promote Prescott Valley as the regional destination as a High School and Collegiate Sports Tournament Center to attract additional partners and alliances. This is already occurring with the Arizona Interscholastic Association (AIA) at Tim's Toyota Center including wrestling, basketball, volleyball and soccer at our regional park. I will support expansion of educational programs to create a regional resource center for education and training. Prescott Valley has established strong relationships with Humboldt Unified School District, Charter Schools, Yavapai College, Northcentral University and Northern Arizona University. I will continue to work with the Arizona Board of Regents to bring the next 4 year university to Prescott Valley. Finally, I will support recruitment of additional health resources to establish Prescott Valley as a regional center for health and medical services. We are blessed with a full service hospital, rehabilitation hospital, nursing homes, behavioral health facilities and medical and dental offices located along the medical corridors of Windsong and Florentine.

Matt Zurcher: We need to continue our partnership with the Prescott Valley Economic Development Foundation and the Chamber of Commerce to bring in and promote both tourism and jobs. However, if we are going to be really serious about promoting the Town, we need to reevaluate the bad image that photo radar can cast. I would also like to explore revitalization projects to help improve the look of the Town.

Mayor candidate Louie Lizza: I feel that The Prescott Valley Chamber of Commerce, and the P.V. Economic Development Foundation, should be answering that question. The Town of Prescott Valley is paying them to do this, and as Mayor I will be monitoring their success.

What do you think Prescott Valley has done well?

Craig Arps:
Given the recent downturn and now stagnation of our nation's economy, the Town of Prescott Valley has done very well. They had the foresight and wisdom to have reserves set aside and to begin cutting back early on, allowing them to lower expenses through attrition and cutting hours without having to lay off employees or significantly reduce the services provided to the citizens. I give much of the credit to the town's employees whose skill, professionalism, and commitment in all of their various departments allowed them to absorb lost positions and bear the increased workload. No doubt their willingness to accept the necessity of these measures and keep a good attitude has greatly contributed to the present and future success of the town and I look forward to having the opportunity to work with them further as I have been impressed with their competence and hard work in all my interactions with them.

Douglas Bebb: Our volunteers are the real stars in this community. We've done a great job getting people involved in their community and their impact shows.

Marty Grossman: I think that Prescott Valley has done real well with maintaining its budget without loss of Town Services. I know cuts have been implemented and hours were cut back but the Town never cut back on its commitment to its citizens.

Stephen Marshall: Prescott Valley has done a great job in building a town that people want to live in. Families have a wide array of indoor and outdoor activities. The planning that went into creating the town center was also done really well. Everything is centrally located and most stores/restaurants are within walking distance of each other. The hospital was a great addition to the community and I hope to see it grow to accommodate more patients. Another thing that the town has done well is the chip seal program. We are saving a good deal of money on roads because of this program.

Michael Whiting: In spite of the recession, Prescott Valley has evolved into a progressive community where the financial health of our town government continues to support sustainable services for its residents both now and in the future by preserving our natural environment, investing in needed community resources, and creating a quality of life that promotes Prescott Valley as the best community to live and raise a family in Northern Arizona. When selecting a community where we wanted to live, my wife and I did our homework to determine where in Northern Arizona we would enjoy the most modern amenities, entertainment opportunities and a safe and secure environment that would meet our quality of life requirements... we decided on Prescott Valley. We have lived in the beautiful one-of-a-kind Stoneridge housing development since 2006 and look forward to living in our family oriented community for many years to come.

Matt Zurcher: Prescott Valley has done very well in planning for the future. When times were tough, the Town "tightened its belt" and learned to do more with less.

Mayor candidate Louie Lizza: They have made it through the growing pains of a young town. They have parks, pools, and open spaces. They have a great police department and exceptional town staff. Prescott Valley is a wonderful town to live in as a young family, and to retire to in our golden years.

Mayor candidate (incumbent) Harvey Skoog: In nearly every category Prescott Valley has outperformed the majority of municipalities in the state and with our dynamic citizen developed general plan we can expect continued community progressiveness.

Fiscally, the town was prepared when the worst downturn since the Depression occured. And it remains in excellent financial shape.

When the nation lost 23 million jobs and Yavapai County lost 11,000 jobs Prescott Valley gained nearly 200 base jobs and hundreds of retail jobs.

Public safety wise our crime rate is one of the lowest for municipalities in our size range.

Why should people vote for you?

Craig Arps:
I firmly believe that the decisions you make are the result of your character and the principles you hold. They are the starting point of the journey toward the solutions you arrive at when faced with the problems and choices that public office presents. I hope that this statement has provided you with an understanding of my character and principles and given you guidance in the consideration of whom you will cast your vote for in this election. I appreciate your time and consideration and hope you will give me the opportunity to give my best to represent you on the Prescott Valley Town Council. If you wish to learn more please visit my website at or my Facebook page. Thank you.

Douglas Bebb: As a councilman I will be sensitive to the needs and rights of Prescott Valley's citizenry and strive to make responsible decisions.

Marty Grossman: I do not have a personal agenda and I look forward to serving our Community. I have taken the time to get to know the Town and how it works and the people involved in that process as well as have them get to know me. I am a good listener which will allow me to make the right decision when needed. I know how to get people to work together to create the solutions that are right for all not what might be right for some. I am retired, so I have the time and the willingness to serve on the Council, and most important of all, I play well with others!

Stephen Marshall: People should vote for me because I am down to earth everyday citizen, not a politician. I will be a voice for the people of Prescott Valley and ensure that they are heard. When a concerned citizen has an issue, I will be there to listen. I am younger than any of the current Council members, so I will bring more diversity to the council. What I lack in experience, I will make up with dedication. I am dedicated to the Town of Prescott Valley and together we will make this town better than it is today.

Michael Whiting: I have 30 years of direct public sector work experience as well as community service volunteer work.

I have worked with key community and business leaders in the Quad Cities including public, private, and municipal entities for the last 3 years.

I have 2 years of experience on the Planning & Zoning Commission updating the 2025 General Plan, outlining the future growth of our community.

I will improve our community by implementing my BETH initiative by leveraging our existing assets relating to education, tourism and health.

I will keep our town government lean by outsourcing to reduce competition with the private sector.

I will not support a property tax, increases in sales taxes or approve any new Community Facility Districts (CFD).

I will support a smart growth strategy with a "pay-as-you-go" perspective for new development infrastructure.

I will promote regional partnerships for economic development similar to our successful collaborative efforts in education, transportation, water and fire protection.

With over ten months of service on the Council, I am the strongest council candidate because I know how the Town Council works and I have a plan for success

Matt Zurcher: I believe I bring a good mix of business and government experience that will help me perform the job. I don't have a personal agenda or "beef" with the Town. I am not an insider, but I understand how local government works and can use that understanding to benefit the residents of Prescott Valley. I also represent a growing segment of the Town, that of young, working families, which has been absent from the Council to date. I will give it my all as your Councilman, and ask for your vote.

Mayor candidate Louie Lizza: I am a leader not a follower. I am beholden to no man or special interest group, I will look out for the best interests of the people of Prescott Valley. After all I will be working for you.

Mayor candidate (incumbent) Harvey Skoog: I'm a prepared and qualified candidate who knows how to read a balance sheet, understands legislation and its impact on cities and towns and who holds a track record of steady strong and stable leadership.

Related Stories:
• ELECTION RESULTS: Grossman, Zurcher to face off in Prescott Valley runoff
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• Election ends Tuesday for Prescott Valley races
• Home Rule gives Prescott Valley staff more flexibility in establishing budget
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Reader Comments

Posted: Friday, March 1, 2013
Article comment by: @Important question

Too bad you folks with the important questions didn't come to all of the forums. In fact I didn't see anyone from the paper there either.
This question was asked and answered by all candidates.
You missed a very good forum.
It's time for Skoog to go. When a mayor turns his back to a concerned citizen because that mayor is not bright enough to answer a question, he needs to go.

Posted: Thursday, February 28, 2013
Article comment by: Most Important Question not answered.

What would they do about the chief of police and town manager for not being held accountable for the gang fight in Prescott in a bar, on Dec. 22nd? The town manager should have fired all involved immediately, How would they handle this and how quickly would they have acted? Obvious the now town council now doesnt care what it has done for the reputation of Prescott or Prescott Valley.

Posted: Tuesday, February 26, 2013
Article comment by: Important Question

I would like to hear how some of the candidates feel about the issue of our police chief and some officers and how they would have handled the situation involving the motorcycle gang. We pretty much know how the current elected officials feel about this as they are ignoring it.

Posted: Thursday, February 21, 2013
Article comment by: Was this a trick question?

How do you feel the town should attract tourism and jobs?

Everyone answered the question EXCEPT skoog!!

I wonder why. Didn't you call one candidate that didn't answer a question, how did you let skoog pass on it?

Or is it because we can all see he has no clue on how to attract jobs!

EDITOR'S NOTE: Prescott Valley Mayor Harvey Skoog's answer to the question "How do you feel the town should attract tourism and jobs?" was inadvertently left out when the Prescott Valley Tribune compiled answers to its candidate questionnaire. Here is Skoog's answer as it appeared on his original questionnaire.

"Tourism is an important economic element for jobs and revenues. The town already has a tourism contract with our very capable and efficient Chamber of Commerce and the results are being appreciated by our local businesses. Job growth is a three-legged endeavor handled by the Chamber of Commerce, which does the business retention and expansion part. The Prescott Valley Economic Development Foundation seeks recruitment of industrial type entities. Greg Fister, our in house economic development director, recruits retail entities. The nexus of each effort is jobs."

Thanks for calling this to our attention - we have put a correction on the story online. We did call another candidate when we noticed his answer to one question was missing, in order to be fair to all.

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